Blog
Guides for people building apps
What we have learned shipping our own apps and client products: how to budget, how to scope, which stack to choose, and how to grow in the store. Written to be useful before you talk to any studio, including us.
How much does it cost to build a mobile app in 2026?
What drives the cost of a mobile app, why scope matters more than technology, and how to get a budget you can trust before development starts.
How to create a mobile app: from idea to the App Store
A practical, step-by-step guide to creating a mobile app in 2026: validating the idea, choosing a platform, designing, building, testing and launching in the App Store and Google Play.
Native vs cross-platform app development: how to choose in 2026
When to build native in Swift and Kotlin and when React Native or Flutter is the better call. A decision framework based on features, team and roadmap rather than preference.
What to build first: scoping an MVP that people actually keep
How to cut an app idea down to the version worth launching, what to include in a first release, and the features founders add too early.
App Store optimisation checklist for 2026
A practical ASO checklist for the App Store and Google Play: metadata, screenshots, localisation, ratings, custom product pages and the in-app changes that lift conversion.
Adding AI features to a mobile app: cost, latency, privacy and safety
What it takes to ship generative and intelligent features in a mobile app that users trust and that pay for their own inference.